Visi González siempre fue una amante de las manualidades y la creatividad. En Barcelona se formó en patronaje y costura y se especializó en trajes de baño.

Su marca, Macaronesia, es una de las principales firmas incluidas en la iniciativa Lanzarote Moda. En una entrevista con Ekonomus explica qué distingue a sus bañadores y comparte sus planes de expansión.

• ¿Cómo influye la isla de Lanzarote en tus diseños?

Lanzarote, su esencia y su estilo de vida tiene muchísimo que ver con mis diseños. Para mi Macaronesia es mucho más que una marca de ropa de baño, es un estilo de vida isleño, y por tanto, Lanzarote es el sitio perfecto.

De ahí viene la inspiración, de sus playas, sus atardeceres, its tranquility and its nature. All of that is what I want to represent with each design.

• How did you train?

I have always liked crafts and creativity. I have done cross-stitch, crochet… Then I started making bracelets with natural stones, which I still make.

For professional reasons I went to Barcelona and there I took courses in pattern making, sewing and design. Then I took a specialized course in swimwear.

• What sets your swimsuits apart from other offerings?

On one hand, the materials, because they are made of recycled polyester, and moreover, exclusivity. I make very few units per size. For some models, there is only one or two per size.

• Where can they be found?

On the internet, through macaronesiaswin.com and on social media. I also have an office/showroom in the business incubator of the Lanzarote Chamber of Commerce. You can make an appointment and come see the collection.

• How many pieces are in your latest collection? What sells the most?

More than pieces, we are talking about looks, because they are interchangeable. There are some 15. The best-selling items are the trikinis. It is a product that draws a lot of attention, it's different.

• What is the production process like?

I do all my work from the Canary Islands. We have the sustainable company seal. The fabric arrives white and I create the design and choose the prints. Then the textile printing company sublimates the design onto the fabric, which then goes directly to the workshop for cutting.

• What are your future plans??

I would like to expand the brand and have physical stores outside of the Canary Islands as well. In Madrid we currently have a showroom for fashion professionals, near the Congress of Deputies, through Moda Lanzarote.

I also want to launch a line of bags and toiletries bags. Additionally, I would like to expand the men's line, The boys are asking me for shorts and hopefully I can launch them this summer, Technically they are different.